MOM Juggler Logo DMSI - Desktop Marketing Solutions, Inc.

Press Releases

November 10, 2013

DMSI announces WiseGuys Interface with Google Analytics

DMSI announced today that our flagship application has taken giant steps toward solving the riddle of multi-channel attribution. WiseGuys, an award-winning marketing analytics application, can now incorporate Google Analytics data feeds into its Matchback reporting, and deliver more precise ROI metrics. Until now, WiseGuys has been limited to matching customer orders against either catalog or pay-per-click promotional campaigns. By adding Google Analytics, WiseGuys can now provide a 3rd component in the pursuit of knowing "what works" in data-driven marketing. As any seasoned marketer knows, the challenge in today's fast paced environment is an extreme version of what was posed by John Wanamaker in the last century: "Half of all advertising is wasted - I just don't know which half"

Since 2003, WiseGuys continues to drive response and deliver ROI by answering "what works" in your marketing initiatives.

For more information on this exciting new approach, contact DMSI offices at (703)941-8109.

June 10, 2013

DMSI releases MOM Interceptor utility program

DMSI announced today the release of a deduping utility add-on program for MultiChannel Order Manager. The program - MOM Interceptor - is a new, powerful, standalone utility within our proprietary WiseGuys Marketing program. Interceptor compares and displays duplicate customer records in your MOM import files (before they are imported into MOM). The superior value of Interceptor is threefold:

  1. Data hygiene: Avoid customer record duplication in your MOM database.
  2. Intercept: Update customer addresses already on file in MOM.
  3. Customer visibility: Review the data quality of new customer records before import.

How does Interceptor work?
Interceptor grabs the output file from your shopping cart (CV3 or SiteLink). It then uses de-duping algorithms to compare customer name/addresses in your file with MOM.

Seeing is believing. Algorithms are great but your own eyes are better at detecting dupes. So what Interceptor does is display suspected dupes side-by-side with customers already on file. Then you confirm - dupe or no dupe and, if confirmed, Interceptor assigns the MOM custnum to each matched record. You can then import the resulting table into MOM with confidence - and save yourself a lot of headaches later.

FoxPro users: $495 perpetual license (incl. 1 year maintenance)
SQL users: $695 perpetual license (incl. 1 year maintenance)

Early Adopter offer:
The first 5 buyers of MOM Interceptor - prior to Sept 1, 2013 - will receive the following:

  1. A 90 day free trial of WiseGuys – our award-winning marketing software. See how the data mining features of WiseGuys can "find gold" in your MOM customer data.
  2. 4 hours of Database Marketing Consulting services from Bruce Gregoire, DMSI. Mr. Gregoire is a veteran in Data-Driven Marketing, and teaches CRM in the graduate marketing program at Johns Hopkins Univ.
  3. 1 copy of "Strategic Database Marketing", by Arthur Hughes. This text will help you become a genius at elevating your marketing game.

Stop creating havoc with your MOM database – order Interceptor today!

October 13, 2011

DMSI and Dydacomp announce new strategic relationship

Dydacomp and Desktop Marketing Solutions Inc. Establish New Strategic Relationship with the Release of Multichannel Order Manager, Version 8
Independent solution provider offers key services to M.O.M. users including data conversion, deduping, shopping cart integration, report writing and customizations
October 13, 2011 (Totowa, NJ and Falls Church, VA) — Dydacomp and Desktop Marketing Solutions Inc. (DMSI) today announced that the companies have established a new strategic relationship as part of the launch of Multichannel Order Manager (M.O.M.), Version 8. The latest version of M.O.M. incorporates an open Application Programming Interface (API) that enables online and cross-channel merchants to utilize any third party ecommerce platform to meet their business needs. DMSI can help them take advantage of the API and has been supporting M.O.M. users since 1999, helping more than 100 e-retailers and catalogers get started with Dydacomp's software, configure it with their business model, and use it effectively for marketing, order processing and fulfillment.
"Many of the companies we work with have more than 25,000 customers and may be marketing via the Internet, catalogs and retail stores. For them, M.O.M. provides an excellent way to integrate order entry and fulfillment across channels," said Bruce Gregoire, President of Desktop Marketing Solutions Inc. "We believe in the software, have had excellent experiences with it in the past, and look forward to leveraging the API and new tools Dydacomp has made available to its customer and independent consultants who support them."
In addition to M.O.M. services and support, DMSI also integrates its own software with the M.O.M. framework. WiseGuys CRM provides data mining tools that help merchants send the right message to the right people at the right time. The integration with M.O.M. provides:

"We are very excited to introduce DMSI to our clients as part of the M.O.M. Version 8 and API launch," said Rob Coon, Senior Vice President for Dydacomp. "Their experience supporting the M.O.M. community independently for over a decade is a great foundation to quickly build on with M.O.M. V8 and the API. We are looking forward to working with our mutual customers as they implement Dydacomp's solutions to gain new revenue opportunities and overall cross platform efficiencies."

Executives and merchants who are interested in getting help with M.O.M. can learn more about the services DMSI provides, and download free database marketing tips, at

About Dydacomp
Dydacomp solves the business automation and order management needs of eCommerce, catalog, DRTV, and traditional point-of-sale businesses worldwide. Since 1986, nearly 10,000 companies have relied on the Multichannel Order Manager (M.O.M.) solution to streamline processes, increase efficiencies and boost revenue in areas such as inventory control, order entry, customer maintenance, credit card processing, list fulfillment, shipping and more. Through its open API, M.O.M. connects to virtually any eCommerce platform as well as SiteLINK®, the company's cloud-hosted eCommerce solution. With M.O.M. and SiteLINK, SMB clients manage over a million online shoppers daily, nearly ten million in gross merchandise sales every day, and optimize over $4 billion in inventory. Dydacomp's solutions provide them with the keys to drive business growth. For more information, visit

About Desktop Marketing Solutions, Inc. (DMSI)
Desktop Marketing Solutions is a full-service resource for database marketing software, programming, installation and applications. Offering a rare combination of experience in both direct marketing and database technology, with a special emphasis in catalog retailing, DMSI bridges the gap between marketing and databases for its clients. In 2006, DMSI's flagship product, WiseGuys, received the National Center for Database (NCDM) Excellence Award, joining the ranks of companies like Dell and SAS. Desktop Marketing Solutions is headquartered in Falls Church, VA and maintains a website at

Brands and products referenced herein are the trademarks or registered trademarks of their respective holders.

Press Contact:
Craig Abramson
Director of Marketing
800.858.3666 ext. 224

Bruce Gregoire
Desktop Marketing Solutions, Inc.

December 12, 2006

WiseGuys Software Wins 2006 NCDM Excellence Award Falls Church, VA wiseguys_logo

Desktop Marketing Solutions today announced that its WiseGuys software, in conjunction with clients RAPIDS Wholesale and Porters Camera, has been named recipient of the prestigious bronze award in the Analytics and Modeling Applications category of the 2006 National Center for Database Marketing (NCDM) Database Excellence Awards.

Database Excellence AwardsPresented jointly by DIRECT Magazine and The Direct Marketing Association, the Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging marketing databases, achievement of dramatic, measurable results by applying statistical techniques, leveraging systems capabilities or re-organizing to become more customer-focused.

"We are flattered not only by the fact that we join the ranks of illustrious award recipients like AOL and Dell, but because of the recognition the award represents about the value that WiseGuys brings to RAPIDS Wholesale and Porters Camera and other clients," said Bruce Gregoire, president of Desktop Marketing Solutions, Inc.

"This is a powerful testament to our mission of providing companies with the ability to increase sales and reduce mailing expenses via a low priced, easy technical solution."

The award, presented December 12 at a ceremony during the annual conference in Orlando, FL is the result of a rigorous judging process that required careful study of entries representing a variety of industries from the United States and other countries.

Dec. 2006 - WiseGuys Award presentation at NCDM, Orlando FL.

June 2006

Larry Chase's Web Digest for Marketers - June 2006

WiseGuys Marketing Analysis Software - WiseGuys enables you to do RFM (Recency, Frequency, Monetary) analysis right from your desktop - and thus identify those customers most likely to respond to whatever off you are cooking up right now. It links to your order entry system. Written in Microsoft Access, it automatically households files, segments customers into quintiles and assigns RFM scores to customer records. You can also apply lifetime value analysis to identify profitable customer segments. It was created by a database marketing company president and instructor at Johns Hopkins University when he and his students realized that RFM analysis was much easier in theory than in practice and that no off-the-shelf program existed to provide RFM capability. You can request a demo at the site.

March 2006

Eight Lessons You Can Learn From a Matchback
Special Report: Matchbacks (Catalog Success: 3/1/06) By Terrell Sellix

Matchback tools also can be added to your existing order management software. These programs offer immediate matchback capabilities by integrating mailing data and order information into a single database. When orders are received, they're automatically matched to a mailed record. Two examples of these software solutions are the Media Matchback Module, which runs in Response Direct Commerce Software by CoLinear Systems, and the Matchback Response Analysis feature of WiseGuys by Desktop Marketing Solutions. The latter links to several standard order management software programs. Costs for these types of tools can range from $1,000 to $3,500 depending on what commerce software you use. Visit

January 2005

Data at Your Fingertips:Inside Direct MailDesktop Reporting Tools That Help You Measure Business Performance. Inside Direct Mail, January 2005 issue.

WiseGuys Desktop Marketing Inc. offers this marketing analysis software that links to a marketer's order entry system. Written in Microsoft Access, it automatically households files, segments customers into quintiles and assigns RFM scores to customer records. Users can apply lifetime value analysis to identify profitable customer segments and conduct response analysis to measure the effectiveness of direct marketing campaigns. Data filters help marketers reduce data anomalies that might skew analysis results. WiseGuys can be licensed in three different versions: Enterprise, Mail Order Manager customers and MySQL.

April 2004

"Closer Look: WiseGuys Marketing Software", Catalog Age, April 2004 issue. Catalog Age Logo

Here is an excerpt from the article, written by Ernie Schell, an industry veteran:
A bold statement, but nonetheless true: WiseGuys is the only stand-alone target marketing software available that uses RFM analysis.

Ernie Schell, Catalog Age
"When it comes to database marketing, the typical catalog company, regardless of size, talks the talk but fails to walk the walk. Bruce Gregoire of Falls Church, VA-based Desktop Marketing Solutions aims to change that. WiseGuys Marketing Software is built on Microsoft Access (or on MySQL) and performs both RFMP and LTV calculations in a robust and coherent fashion, with a price tag for the "enterprise" version of $2,500 With this kind of bang for the buck, and for so few bucks, at that, WiseGuys is a no-brainer for companies still stuck in "Excel hell."

Read the full article: Closer Look: WiseGuys Marketing Software

DMSI recommends using M.O.M.

CONTACT DMSI: • 3814 Bent Branch Rd. • Falls Church, VA 22041 • 703-941-8109 •

DMSI recommends and supports Multichannel Order Manager (MOM). Multichannel Order Manager
is a registered trademark of Dydacomp Corp.

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